This trade is founded on the crudest of stereotypes, where the merchants of dreams-the MOB agencies-get rich not only at the expense of the First World husbands, but above all at the expense of the brides. (6) The ideal type is white, tall, and has blue eyes. The bride, on the other hand, desires an American of the Hollywood star variety: a good, respectful, faithful, and loving husband and father. He criticizes the desire of women for autonomy, independence, and equality. He believes they are too ambitious, make excessive demands in marriage, and have expectations of equality with their husbands. He rejects women of his own nationality as wives because he considers them to be aggressive and egotistical. (5) He seeks a MOB specifically because of sexist sentiments, and his hatred and fear of the feminist movement. The First World husband is typically looking for a docile, submissive, and subservient bride whom he can control and dominate. The mail-order bride trade feeds on highly unrealistic and contradictory expectations about marital relationships. The true result of the MOB practice is a flourishing and lucrative industry involving the trafficking of women from the Third World to husbands in the First World. (4) A closer look at the mail-order bride practices of these introduction agencies-which I will also refer to as MOB practices-reveals multi-dimensional and interrelated inequities that place the bride in a position of dependence in relation to her First World husband. (3) Indeed, anti-feminist backlash is a recurring theme on the mail-order bride web sites. While the first impression offered by international introduction agencies corresponds to the way the mail-order bride agencies and the First World husbands describe themselves, this first impression does not take into consideration the point of view of women. In this theoretical scenario, the ultimate goal is an intercultural marriage, with the objective of enabling the woman to immigrate. The global quest for romance has been made possible by the growing accessibility of information technology networks and international travel. Today this phenomenon has assumed global proportions. (2) The growing solitude of adults who have gone through difficult relationships, separations, and divorces-coupled with the difficulty of meeting compatible, available people-leads many to turn to specialized introduction services in the hope of meeting a soulmate. One's first impression upon visiting the mail-order bride ("MOB") web sites and reading the catalogues is of personal ads for singles in the age of globalization.